Elschwartzo Design|  visually driven brand marketing


Rhododendron Café

This restaurant’s origin as the Rhododendron Apartments inspired our historical charm meets contemporary identity mark. Located at the Inn at Virginia Mason, the café and its new logo speak to its storied past.

L & D Millwork

We honored the heritage of the former Mountain Top brand with a nod to their legacy in a refreshed look. This custom interiors group, which was originally named for their location, now has a style-forward identity to match its offering.
Jewel Tone

JewelTone Consulting

We added a level of polish to the look and feel of a New York City jewelry designer and gemologist’s brand by crafting a new identity that lives up to its reputation. JewelTone Consulting’s Jalpa Pandit creates exclusive items for the city’s elite, socialites, and notable personalities.
ST. Regis

St. Regis Hotels & Resorts

Over the past century, the St. Regis brand has evolved from a single property—in New York City—to one of the most internationally revered names in the hospitality industry. With new properties joining the portfolio and a new generation of guests, it was important to establish an identity that will ensure the consistency of the venerable St. Regis brand image.


We partnered with renowned MIT data scientist, Richard E. Wendel, to create a brand identity which represented his company’s focus on reaching beyond traditional analytics in pharmaceuticals. The identity aligns with the brand’s strategy to outpace the competition in new product development, its supply chain, and commercial operations.


As a part of the work we do for Columbia Hospitality, we developed brand identities for the restaurants in their hotels. Fireside is situated Taos, New Mexico and the identity had to personify the region. In addition, the restaurant showcases traditional kiva-style fireplaces, which they wanted to incorporate into the mark.
International Wine Center

International Wine Center

We were tasked with developing a modern brand identity to bring the International Wine Center into the now, but also one which will remain relevant as they move forward. Our client is the first organization in the U.S. to offer the courses of the prestigious Wine & Spirit Education Trust (WSET) and is now its U.S. headquarters. WSET instructs members of the wine and spirit trade as well as consumers internationally; its highest qualification is the pre-requisite necessary for those who wish to become Master of Wine students.
International Wine Center

Tommy's Folly

Situated in Cape May’s Congress Hall hotel, Tommy’s Folly is the brand’s flagship location. The retail boutique showcases primarily resort and leisurewear fashions by established and up-and-coming designers for women and children.
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